Working on Donald Glover's Amazon Original series, SWARM, was a truly unique experience. The show itself revolves around a captivating pop star, who's fans are so devoted that they'd commit acts of violence. To stay in the world of SWARM, we used the official show account disguised as a fan account to post all our content. This helped establish a universe that blurred the lines between fiction and reality, ultimately enhancing the viewers' immersion and anticipation for the series.

The creation of tour posters for Ni'Jah, served as an intriguing method to foreshadow upcoming episodes and entice the audience. These posters were designed with diverse styles, each representing distinct music genres. Moreover, hidden within each poster were cleverly placed easter eggs, referencing specific events and moments from the show.

The client's vision for these posters was to create a series of parody posters based on renowned real-world festivals such as Bonaroo, Coachella, and Lollapalooza. The objective was to generate a playful narrative where fans would experience a sense of disappointment upon realizing that their favorite musician, Ni'Jah, was not featured in the lineup of these prestigious events.

To bring this concept to life, I crafted a collection of fake posters that mimicked the visual style and layout of the original festivals, but were all themed to the show. 

A couple other posts I designed in promotion for the show.